Meet Simon. He’s the Managing Director of HIV+ Hospital in downtown Toronto. He is a busy, time-strapped professional who is between meetings. You are only able to get a 5-minute interview about your project.

You’ll get the best results with Simon if you structure your discussion against some key goals. These goals for the interview are:

1. First, to get in touch with him by asking for “Simon.”
2. To find out more about his non-profit organization.
3. Ask about his audience. (That’s always the most important question when working with a client).
4. Get details from him about his goals for the fundraiser.

Here’s the full case study of the organization. Good luck!