Meet Simon. He’s the Managing Director of HIV+ Hospital in downtown Toronto. He is a busy, time-strapped professional who is between meetings. You are only able to get a 5-minute interview about your project.
You’ll get the best results with Simon if you structure your discussion against some key goals. These goals for the interview are:
- First, to get in touch with him by asking for “Simon.”
- To find out more about his non-profit organization.
- Ask about his audience. (That’s always the most important question when working with a client).
- Get details from him about his goals for the fundraiser.
Here’s the full case study of the organization. Good luck!