Using a tool from HP called HP Reveal Aurasma, I am attempting to add informational overlays on the cards themselves to include quotes from the great man on the technologies depicted on the Technology Cards.
This is what happens with you view the game’s poster through a phone or tablet enabled with HP Reveal Aurasma.
Here’s another technology card – the typewriter – revealing McLuhan’s thoughts via AR.
Here are the overlay images that emerge when a user, who has downloaded the HP Reveal app on his/her/their phone, scans a McLuhan’s Maelstrom Technology Card.
Television
“In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.” ~ Marshall McLuhan
The diplomat, Issues 197-208, 1966, p. 20
Photo by Ajeet Mestry on Unsplash
Radio
“One of the many effects of television on radio has been to shift radio from an entertainment medium into a kind of nervous information system.” ~Marshall McLuhan (1964)
Photo
Photo by Ben Koorengevel on Unsplash
Typewriter
“A typewriter is a means of transcribing thought, not expressing it.” ~ Marshall McLuhan (1974)
Photo by Csabi Elter on Unsplash
Newspaper
“The newspaper is a corporate symbolist poem, environmental and invisible, as poem.” ~ Marshall McLuhan (1970)
Photo by Denny Müller on Unsplash
Camera
“The camera tends to turn people into things, and the photograph extends and multiplies the human image to the proportions of mass-produced merchandise.” ~ Marshall McLuhan (1964)
Photo by Jacopo Marello on Unsplash
Phonograph
“The phonograph, which owes its origin to the electrical telegraph and the telephone, had not manifested its basically electric form and function until the tape recorder released it from it mechanical trappings.” ~ Marshall McLuhan (1964)
Photo by Sudhith Xavier on Unsplash
Poster Aura
Photo by Samara Doole on Unsplash
Card back Aura
Photo by Edwin Andrade on Unsplash
Parchment
“The hand that filled the parchment page built a city.”~ Marshall McLuhan (1955)
Photo by Kira auf der Heide on Unsplash
Storytelling
“Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion, by primordial intuition, terror. Speech is a social chart of this bog.” ~Marshall McLuhan (1967)
Photo by Jordon Conner @jordonsconner
The Spoken Word
“The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.” ~Marshall McLuhan (1995)
Photo by Dan Gold on Unsplash
The Written Word
“The interiorization of the technology of the phonetic alphabet translates man from the magical world of the ear to the neutral visual world.” ~Marshall McLuhan (1962)
Photo by Mr Cup / Fabien Barral on Unsplash
Enhance Tile
Photo by Drew Patrick Miller on Unsplash
Obsolesce Overlay
Photo by Adam Sherez on Unsplash
Retrieval Overlay
Photo by Andrew Haimerl on Unsplash
Reverse Overlay
Photo by Tim Arterbury on Unsplash